Even as it tries to strengthen its image as a purveyor of more premium food, Wendy's is looking to step up its courtship of fast-food customers who are focused squarely on value.
Some startups have had success in high-value niches like high-end sporting goods, food-related products and music equipment and instruments.
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It's not an easy market to break into by any means, but with LG, Samsung, and Pantech -- historically the value leaders in the market -- moving up the food chain in recent years, it seems like there could be room for another player or two.
He has backtracked on proposals that have met strong resistance, such as levying value-added tax on food and medicines.
That's how value marketing works - the food retailer offers you a lot more food for just a little more money and you say what a bargain and you spend more money than you intended to.
The baked bean index - my colleague Anthony Reuben noted in the spring how the value of sales of baked beans - a classic recession food - had risen 21.6% in April compared with the same month last year.
Most recently, she has designed the Sylva Solar Food Dryer to sell to small-scale farmers who can use it to add value to their produce.
"It didn't take customers long to figure out that there was more value in the foot-long, " said Dennis Lombardi, executive vice president of food-service strategies at restaurant development firm WD Partners.
And while I think success for start-ups like hers is absolutely necessary for changing the food system, the ethos of the meeting put more value on helping others than on making money.
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Among adults who have eaten fast-food in the past month, the company has seen two of its BrandIndex scores rise: the Recommend and Value scores.
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