The Food and Drink Federation also said collaboration between business and government had been a success.

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The Food and Drink Federation says all fruit and vegetables count, even if they are in a smoothie or a tin.

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The Food and Drink Federation also rejected calls for an ad ban.

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Food and Drink Federation Deputy Director General Martin Paterson praised food manufacturers for the astonishing speed and spirit of cooperation with which they had responded to the recall advice.

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Melanie Leech, director general of industry body the Food and Drink Federation, said the importance of the strategy was "long recognised" and it "marks an important milestone towards a joined-up approach across the food chain".

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Food safety is increasingly in the news, but many people are ignorant about the basic rules of hygiene, according to a survey by the Food and Drink Federation, and these could make the difference between relaxing after a good meal and being up all night with food poisoning.

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