Though her own preference is for simple food like cottage pie, her life-style remains grand.

BBC: Daily life of the Queen Mother

The Food and Drug Administration has been emphatic about its preference for centralized cardiograph monitoring, and drug and biotech companies, in effect, are forced to utilize this technology to streamline new drug approvals.

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The preference of the characters for the foreign (Italian food and French cigarettes) over the national, and the arrogance and egoism which success brings them, are all embarrassingly recognisable.

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Among those with any preference, in fact, more than 70% want organic food rather than non-organic.

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Wealthy Chinese are famous for their preference for high-end Bordeaux wines, even if the food pairings with this classic are sometimes questionable.

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"I think we're close to the point where, instead of a dietitian saying, 'Eat less fat, eat more fruits and vegetables, ' they could figure out what foods you do or don't like with a survey or genetic test, " says John Hayes, a professor of food science at Penn State and lead author of a 2010 study showing supertasters' preference for salt.

WSJ: People Who Taste Too Much

The Times also reported that the kinds of ads that state a preference for already-employed applicants reached from low-wage, fast-food jobs to higher-wage posts like business analysts.

FORBES: This Week's Sobering Job News

There was no food in the apartment, and one theory is that Firestone starved, though no autopsy was conducted, by preference of her Orthodox Jewish family.

NEWYORKER: Death of a Revolutionary