Men are literally killing themselves for love of the game and women are cheering them on.
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"For Love of the Game" is a perfect showcase for Costner's strongest character, that of the reluctant all-American hero.
"You play the game for love of the game, you will not love all of your coaches, " one Hall-of-Famer told me.
Only players have this bifurcation of playing for the love of the game yet being the source of business revenue for the owners and themselves.
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From the get-go, his thesis is clear: Because college athletes play not just for love of the game but to win, and because their schools make money from their sweat, the system by definition is corrupt.
The Kolkata, India-based brothers first created a Web site for playing an online version of the word game Scrabble several years ago, "just for the love of the game, " says Jayant, 21, who also runs an offshore Web development firm with his brother.
If you are in it for the love of the game and you lose money, you also lose in Tax Court.
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Many football clubs across the world are run at a loss by rich men, either for the love of the game or to boost their ego.
We exist for the love of the game.
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They are not nostalgic soccer fans who own United for the purpose of their undying love for the game or the club.
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For those who love the game of baseball, a customized glove from Louisville Slugger could be a great gift.
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Depending on the game, you can do good deeds for the love of humanity or the love of money.
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Fox Interactive, after issuing "cease and desist" letters to the makers of the unofficial Aliens Quake mod and later releasing the official Aliens Online computer game, is gearing up for the release of the new franchise love-child: Aliens vs.
Choplifter HD has been a labor of love for Fargo, who grew up playing the game.
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Makhubela is hoping her new-found love of the game extends long enough for her to be able to watch some of the matches when the World Cup begins in June.
The seventh seed served out to love in the final game of each set to reach the last four of the tournament for the fourth time as he bids for a first final appearance.
It is, however, true of Indian fast bowler Irfan Pathan, whose love of the game resulted in a scolding for him and younger brother Yousuf.
Take Gears of War, a game critics love to say people play for the action, not the story.
Better still, it conjures with real feelings -- fear, vulnerability, pain, a search for true love -- in the process of exploring the mad complexities of the modern dating game.
That not only translated into a love of the Phillies, but into a love of many things Philadelphia, particularly the 76ers, which I took him to see in Indiana for first NBA game.
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