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When consumers fork out hard-earned cash for a product, they are buying the emotion the brand gives them much, much more than a multiplicity of features.
FORBES: When the Shopping Gets Tough, The Tough Go With Their Guts
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But the chances of a non-executive director having to fork out for corporate wrongdoing are tiny.
ECONOMIST: Non-executive directors
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Mantles Restaurant, the on-site eatery, offers farm-to-fork cuisine in a casual yet sophisticated setting that would not be out of place in New York City.
BBC: Daily deal: Canadian mountain lodge
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Consultant plastic surgeon David Soutar, of Canniesburn Plastic Surgery Unit in Glasgow - the largest in Scotland, said Scots were happy to fork out to try to obtain the slim, muscular figures they had witnessed.
BBC: A model on a beach
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What's more, Italy may have to fork out a few tens of billions of euros to recapitalise its banks - which is less than Spain's banking bill but rather more than the banking liability I face.
BBC: Who would you lend to �C Italy or Peston?
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If Western countries have to reduce emissions and fork out extensive sums of money and they do not, they stand to gain a competitive advantage - and dragging up the past as often as possible helps this agenda.
BBC: Durban: Climate summit looks back and forward