When consumers fork out hard-earned cash for a product, they are buying the emotion the brand gives them much, much more than a multiplicity of features.
Mantles Restaurant, the on-site eatery, offers farm-to-fork cuisine in a casual yet sophisticated setting that would not be out of place in New York City.
Consultant plastic surgeon David Soutar, of Canniesburn Plastic Surgery Unit in Glasgow - the largest in Scotland, said Scots were happy to fork out to try to obtain the slim, muscular figures they had witnessed.
What's more, Italy may have to fork out a few tens of billions of euros to recapitalise its banks - which is less than Spain's banking bill but rather more than the banking liability I face.