The Commission is encouraging countries to put picture warnings on cigarette packets which would feature photos of blackened lungs and from July this year tobacco firms will be banned from advertising at sporting events such as formula one carracing.
Television, helped by those serpentine Formula One tracks, slows a car down and (unlike IndyCar racing where there are usually several cars in the picture) isolates it.
The Englishman has won on the streets of the Principality in both Formula Three and GP2, but in an F1 car the track is one of motor racing's greatest challenges.