Austen analyzes these foundational concepts in examples too numerous and systematic to be considered incidental.

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The Big Shift, The Great Disruption, are skirting the edges and describing near term possibilities based on more foundational concepts.

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Tying all of these together, as both the Gartner report and the foundational concepts of Matrix Commerce illustrate, deliver gains not just in customer satisfaction but the ability of any company to stay in step with customers over the long-term.

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