The fundamental and inescapable truth is this: If you own a brand and the founding spirit is no longer a force in energizing the brand, you will then need a way to fuel and renew the brand.

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Swinmurn came up with the idea after leaving Zappos and founding a small clothing brand, Dethrone, in 2008.

FORBES: Zappos Founder's RNKD Connects Best Customers With Rewards

Since founding his eponymous brand in 2001, Richard Mille has explored the connection between cars and watches.

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