HBO, for its part, is trying to undo the dilutive effect it caused by framing too many fringe fights as mega events worthy of pay-per-view status, only to see them flop.

FORBES: Boxing

Auto Portrait Framing (first introduced with the A57), four more effect modes than the A35 (up from 11) and an ergonomic grip in the vein of the A77.

ENGADGET: Sony's Alpha A37 and NEX-F3 pose for the camera, reveal more angles, details