Until 1961, he could not bring himself to go to the Frankfurt book fair.

ECONOMIST: Roger Straus

In October, Apple sent representatives to the Frankfurt Book Fair, the industry's largest trade fair, according to one person familiar with the matter.

WSJ: With Tablet, Apple Sees New Money in Old Media

Currently overseeing the European launch of "Earth" at the Frankfurt Book Fair, Cheers is hoping to tempt more booksellers and enthusiasts into buying his prestigious and unique creation.

CNN: Sizing up the Earth

It was screened at the Frankfurt Book Fair this year.

UNESCO: Communication and Information

At Frankfurt's book fair, which also ended this week, a hotel stay must last six days.

ECONOMIST: Trade fairs