Its main News at Ten Thirty on the free-to-air channel ITV1 is to feature more sport, foreign and business news to attract "upmarket" older male viewers, according to its editor-in-chief David Mannion.
Accordingly, in the space of less than two years, it is adding to its two existing television channels five free-to-air channels, including a 24-hour news channel, five commercial channels produced through a joint venture, and a large and expensive Internet presence.