Frames Bowling Lounge, a bowling alley and upscale bar in Manhattan, developed and is keeping a slate of fresh-squeezed juices as an alternative to pitchers of sodas for family parties.

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Frames Bowling Lounge developed and is keeping a slate of fresh-squeezed juices as an alternative to pitchers of sodas for family parties, investing staff time, buying new glasses and changing menus.

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Over on "Idol, " Darnell faces the trickier challenge of keeping an 11-year-old hit feeling fresh and compelling without altering its popular fundamentals.

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Brand-rash is caused by not keeping the basic brand attributes clean and fresh.

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Bullishness on these fronts is keeping investors optimistic on the second quarter, even with stocks at fresh all-time highs.

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