Huizenga and Berrard have their work cut out for them: While long-established, Swisher focused nearly exclusively on quickly cleaning bathrooms and selling some soap and air freshener once a week.
It recently released a new air freshener with a motion sensor to tell it when to spray its perfume, which is a fifth more expensive than the humbler sort, for example.
It would be a bummer, I'd go so far as to say suicidal, if I'd spent the price of a prix fixe dinner at Le Bernardin on air freshener, only to get it home and discover it didn't live up to expectations, that my apartment smelled not like spring in Provence but a Parisian bordello.