No prizes for guessing what is used in a simulated tear-gas attack: a canned air-freshener.

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Unlike Asian consumers, Americans still see gum mainly as a breath freshener.

ECONOMIST: Medical confectionery

The heater was on high, belting out a stinging warmth that smelled of the little cardboard pine-tree air freshener dangling from the rearview mirror.

NEWYORKER: Friendly Fire

Huizenga and Berrard have their work cut out for them: While long-established, Swisher focused nearly exclusively on quickly cleaning bathrooms and selling some soap and air freshener once a week.

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It recently released a new air freshener with a motion sensor to tell it when to spray its perfume, which is a fifth more expensive than the humbler sort, for example.

ECONOMIST: Consumer goods in the recession

May I suggest an air freshener?

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