In the 1970s he managed a potato chip plant for PepsiCos rapidly expanding Frito-Lay division.
Hoping to allay parental fears, Frito-Lay has now introduced the slightly healthier baked Flaming Hot Cheetos.
Frito-Lay has a stranglehold on the junk-food business, controlling 60% of the salty snack category.
PepsiCo makes a wide range of products, including Frito-Lay chips, Gatorade, Quaker Oats and Tropicana.
PepsiCo makes a wide range of products, including Frito-Lay chips, Gatorade, Quaker Oats and Minute Maid.
PepsiCo's Frito-Lay's Doritos "Crash the Super Bowl" ads are back for the seventh straight year.
In addition to its flagship Pepsi brand, the company is behind Gatorade, Frito-Lay and Quaker Foods.
Later that day, I got to try the new salt at Frito-Lay headquarters, in nearby Plano, Texas.
After a ski weekend in Colorado, PepsiCo's Frito-Lay head, Steven Reinemund, and Mendoza decided to join forces.
And partly to the winds of change that are rushing through Purchase and Plano, Texas, home to Frito-Lay.
This effort Frito-Lay has used consumer-created ads in Super Bowls past underscores a growing power-to-the-people push at HQ in Purchase, N.
The deal was intended to strengthen both brands, which run a distant second to PepsiCo's Frito-Lay and Tropicana products.
The deal was intended to strengthen both brands, which run a distant second to PepsiCo's Tropicana and Frito-Lay products.
Pepsi increased marketing efforts for its flagship products, goods like Frito-Lay, Gatorade, Quaker and its namesake cola.
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Fort Worth's cheetah exhibit is sponsored by Frito-Lay, a crisp and snack company.
By studying Frito-Lay web sites, they learned that Rold Gold pretzels are packaged differently within the United States and Canada.
PepsiCo is best known for its namesake cola brand as well as its Frito Lay products (including Doritos and Cheetos).
Frito-Lay : To choose its latest chip flavor, Frito-Lay used social media to replace focus groups and survey panels.
In foods, Latin America operating profit was up 18% to pace the increases, while Frito Lay North America was up 6%.
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And it would be suicide to stop producing Frito-Lay snacks, which account for 54% of sales and 56% of operating income.
Frito-Lay has used consumer-generated commercials during the Super Bowl for several years.
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The biggest buyer of cottonseed oil in the world is Frito-Lay.
If the failure to anticipate future comparisons was limited to snack foods, then Frito-Lay would care, and the rest of us would yawn.
Already owning 65% of the salty snacks market, Frito-Lay is launching two new flavors of Lay's Stax, which should further boost this thriving division.
But this decade Pepsi , with its strong Frito-Lay franchise and its killer water and energy drink brands (Gatorade, Aquafina), has become the leader.
As a trial Frito-Lay wanted to install 100 boxes at high school and college campuses, but Arora and Agrawal had built only one prototype.
But Frito-Lay didn't want its Doritos name on just any taco shell, so it created a special, crunchier shell for the Doritos Locos Tacos.
Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc.
No, insists Enrico, who says he was shifted from PepsiCo Worldwide Beverages, where he was the boss, to head Frito-Lay's U.S. business in 1990 .
Frito-Lay says it will be the first time since the 1990s that it has offered Doritos branded with the logo of a national restaurant chain.
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