Comprised of at least 125 sessions, covering topics from sports to online video tomusictofashionto celebrity, the event accentuated an already-burgeoning tech community.
Its eclectic programme features music ranging from 1960s to electro, and events such as fashion week parties and live tattooing draw in a boho clientele.
The firm already runs more than 80 websites covering topics from gadgets (Engadget.com) and music (Spinner.com) tofashion (Stylelist.com) and local news (Patch.com).