The rich, feeling left out from the masses are forced to segregate themselves in country clubs, gated communities and private schools.
You're 200 yards from the beach, two steps to town, and -- best of all -- miles from the masses.
With the iPhone and iPad, Apple did help bring casual gaming to the masses, and turned everyone from toddlers to grandmas into gamers with handheld touchscreen titles like Angry Birds or Plants vs.
This does not mean spending time preaching to the Internet savvy, but targeting the masses with simple, sensible advice to prevent them from turning the family laptop into an information harvester.
From the huddled masses lining up outside theaters months before a movie opening, to the convention centers filled with adults in polyester jump suits, nothing inspires the fervent fandom of these, the galaxy's greatest space epics.
Paul Forster, co-founder and CEO of the job search site Indeed.com, urges candidates to employ measures that separate them from the masses rather than blanketing the job market with resumes.
The good news for Burnett is that those ideas, from reality-TV shows to online challenges like "Gold Rush, " often please the masses as well.
Will there be a race to the top, continuing the trend of increasing expenses in an attempt to further differentiate oneself from the masses?
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Imperial Germany in 1889 enacted the first pension plan, financed by equal contributions from employers and employees, largely because Chancellor Otto von Bismarck saw it as a method to wean the masses away from socialism.
But before you can get your big idea out in front of the masses, you need that idea to transform from a sketch in your notebook into a working website or mobile app.
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Especially when those masses come from poorer households, and when the struggle is not to winnow down the talented players whose parents spent big bucks on travel ball, but just to get enough kids to field a team.
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Journalists and the Twitterati, particularly in the U.K., are falling over themselves to say something cynical to counteract the well-wishes from the adoring masses.
But there are so many museums here, you are bound to find something that tickles your cultural fancy that is also sheltered from the heaving masses.
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