New Maple Brown Sugar Frosted Mini Wheats cereal, which Kellogg rolled out this year, seems less sinful than the classic Frosted Flakes coated in white sugar.

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Breakfast cereal eaters can now choose between the regular versions of Kellogg 's (nyse: K - news - people ) Frosted Flakes and Fruit Loops, and one with one-third less sugar.

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