The same goes for FRS Healthy Energy, the antioxidant drink pitched by Lance Armstrong.
Yes, the international standard may look like FRS 17 - it may look a lot like FRS 17.
He says FRS found out about Tebow through a GNC store manager who reported that the football player used the product.
FORBES: Lance Armstrong's Other Performance Enhancer: A Look At Supplement FRS Energy
But it still may not pay for FRS if people think too deeply about the fuzzy line between supplements and drugs.
FORBES: Lance Armstrong's Other Performance Enhancer: A Look At Supplement FRS Energy
Professor John Richard Krebs, FRS. Chief executive, Natural Environment Research Council.
British scientist Professor Frances Ashcroft FRS was named the 2012 European Laureate for her work in advancing our understanding of insulin secretion and of neonatal diabetes.
Some studies indicate that quercetin improves athletic performance, and Armstrong was a big believer, an investor in FRS, and a member of its board of directors.
FORBES: Lance Armstrong's Other Performance Enhancer: A Look At Supplement FRS Energy
An ironic coda: Armstrong has lent his name and his visage to promote a supplement called FRS Energy that is billed as helping athletes combat exhaustion.
First, the fact that, whilst pension schemes are under FRS 17 accounted for on a "mark to market" basis, many other areas of company operations are not.
The ads, in wide circulation several years ago, instantly injected all the power of the Armstrong myth into the FRS Company, maker of FRS Energy beverages and supplements.
FORBES: Lance Armstrong's Other Performance Enhancer: A Look At Supplement FRS Energy
" FRS says the science behind its supplement is "unassailable.
"The science is far beyond almost all of the other nutritional supplements on the market, " says University of South Carolina professor Mark Davis, who has consulted for the FRS Company.
"It's the marketing folks within these companies that make the decisions, not scientists, " says University of Georgia researcher Kirk Cureton, who has done studies finding that the FRS energy drink doesn't boost performance.
Sure, the situation is less embarrassing for FRS than for, say, Amgen, which made the very drug Armstrong used to enhance his endurance and also sponsored a California tour in which he competed.
FORBES: Lance Armstrong's Other Performance Enhancer: A Look At Supplement FRS Energy
As Alan Rubenstein pointed out at our Investment Conference in March, it is clear that FRS 17 is having a much greater effect on pension schemes than either the ASB or the Government expected.
Other athletes have signed up as spokespeople for FRS. They include Tim Tebow, a quarterback for the New York Jets, and Christie Rampone, the captain of the U.S. Soccer Team and Olympic Gold Medalist.
FORBES: Lance Armstrong's Other Performance Enhancer: A Look At Supplement FRS Energy
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