While Coke, Pepsi, and Dr Pepper Snapple have all aggressively expanded their portfolios to include faster-growing products like sports drinks and fruit juices, a prolonged drop in U.S. soda revenues would represent a serious blow.

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With no other coloring option for cherries, fruit cocktail makers say that their sales would drop by 40% without lurid, pink cherries, with a resulting 250 million dollar negative impact on the economy.

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Surprisingly, Mr Steinitz has raised VAT from 15.5% to 16.5% (but had to drop a proposal to levy it on fruit and vegetables), while embarking on a seven-year plan gradually to reduce company tax and income tax instead.

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Then, working over a bowl, use a knife to slice into the fruit along the walls lining the segments, allowing the wedges, or supremes, to drop into the bowl as you go.

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