This is the conundrum posed by the XF1, a new retro-styled point-and-shoot from Fujifilm.
ENGADGET: Fujifilm's XF1 makes a fashion statement at Photokina, we go hands-on (video)
Fujifilm had strategized around its titanic American opponent and was outselling Kodak in key markets.
FORBES: The Fall of Kodak: A Tale of Disruptive Technology and Bad Business
It had also taken legal action over the technology against Fujifilm, HTC and others.
Fujifilm may have more than a few treats in store for shutterbugs this year.
ENGADGET: Fujifilm X20 and X100s details reportedly leak, put focus at center stage
At roughly the same size as the FUJIFILM X100, the X-E1 is refreshingly compact and lightweight (12.35oz(2)).
ENGADGET: Fujifilm grows X-series mirrorless lineup with 16.3-megapixel X-E1
With its compact, travel-friendly size, the X-E1 promises to be an exciting addition to the FUJIFILM X-Series.
ENGADGET: Fujifilm grows X-series mirrorless lineup with 16.3-megapixel X-E1
In one sort of film, to expand the LCD viewing angle, Fujifilm enjoys a 100% market share.
The X-E1 offers Fujifilm's creative "Film Simulation Modes" to simulate the distinctive color palates of conventional photo film.
ENGADGET: Fujifilm grows X-series mirrorless lineup with 16.3-megapixel X-E1
Fujifilm exposed this weakness by bagging the sponsorship of the 1984 Olympics in Los Angeles while Kodak dithered.
Fujifilm also sought new outlets for its expertise in film: for example, making optical films for LCD flat-panel screens.
In Fujifilm's library of 200, 000 chemical compounds, some 4, 000 are related to anti-oxidants.
He used a small discreet digital camera, the Fujifilm X10, which meant he could get quite close and photograph unobtrusively.
Fujifilm will strive harder than ever to provide such products and services in its continuous contribution to the motion picture industry.
ENGADGET: Fujifilm sees which way wind is blowing, ends production of cinema film
Within the FinePix F-Series, Fujifilm is also introducing the new FinePix F850EXR.
ENGADGET: Fujifilm launches alphabet soup of point-and-shoot, compact and bridge cameras
Canon added 2%, Toyota Motor rose 1.6% and Fujifilm Holdings gained 1%.
Sure the XF1's nice to look at, but the real star of Fujifilm's 2012 Photokina lineup has to be the X-E1.
The FUJIFILM X-E1 pairs perfectly with the XF18mm-55mm (27-84mm) F2.8-4 lens to deliver super-fast focusing speeds that will capture even the fastest action.
ENGADGET: Fujifilm grows X-series mirrorless lineup with 16.3-megapixel X-E1
At least a dozen tech editors inquired about the new Fujifilm X-E1 I carried with me, and it's honestly not too surprising.
ENGADGET: IRL: Mailbox, Behringer iNuke Boom Junior and the Fujifilm X-E1
September 13, 2012 Fujifilm has mainly provided negative films for shooting and positive films for projection in its motion picture film business operations.
ENGADGET: Fujifilm sees which way wind is blowing, ends production of cinema film
Update: The Next Web reports that the bidding group includes Apple, Google, Samsung, HTC, Faceboook, Fujifilm, Microsoft, RIM, Adobe, Huawei, Amazon and Shutterfly.
The folks at CNET have been spending some quality time with Fujifilm's new FinePix F30 low-light 6 megapixel shooter and they're generally pleased.
The audience was unimpressed with Fujifilm's FinePix 3-D camera or Samsung's Nexus S Google phone, both of which are already available on the market.
The publicity helped Fujifilm's far cheaper film invade Kodak's home market.
And when fitted with a FUJIFILM M Mount Adapter, the X-E1 can use a wide variety of M lenses to broaden the scope of your photography.
ENGADGET: Fujifilm grows X-series mirrorless lineup with 16.3-megapixel X-E1
The firmware will be supplied by SD card (bundled in 18-55mm and 14mm Lens Boxes) or can be downloaded from "Support" on the Fujifilm Global website.
ENGADGET: Fujifilm grows X-series mirrorless lineup with 16.3-megapixel X-E1
In such trend, Fujifilm has strived to reduce the costs of the production process for its existing negative films and positive films and continued to supply such films.
ENGADGET: Fujifilm sees which way wind is blowing, ends production of cinema film
At Fujifilm, too, technological change sparked an internal power struggle.
Fujifilm's advanced X-Trans CMOS sensor is capable of delivering resolution that is superior to other APS-C sensors, and equal to even some full frame sensors found in popular DSLR cameras.
ENGADGET: Fujifilm grows X-series mirrorless lineup with 16.3-megapixel X-E1
Fujifilm will continue to provide films suitable for long-term archiving, high-performance lens for motion pictures, and other products and services designed for digital workflow of motion picture production and exhibition.
ENGADGET: Fujifilm sees which way wind is blowing, ends production of cinema film
Digitalcamerainfo.com had a look at the Fujifilm FinePix S3 Pro, the 12.3 megapixel DSLR touted for an extended dynamic range that aims to rival the tonal range of 35mm film.
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