That means that it will almost certainly get the exclusive right to sell a copy of Lipitor for six months, a period during which it will be able to price a generic at almost the fullcost of Lipitor.
But AQR co-author Dean Headley says full-price and premium airlines like Virgin tend to attract more complaints than low-cost economy carriers, so Virgin might have taken a hit on customer complaints because its passengers expect more than those flying other airlines.
In another view, a system of micro-tasking rather than a full-time job means that it is too small a scale to really price out the cost of these benefits on a per task level.