The fundamental measure of a pitch is repeat and referral business.

FORBES: Selling Invisibly

Based on the historical analysis and five other fundamental factors we measure, we have a Fairly Valued stance at this time as we downgraded it in early March due to valuation concerns.

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However, others caution that the current immigration reform measure has "fundamental problems" and applaud efforts to slow the pace of legislation.

CNN: SHARE THIS

Well, maybe not wonderful, but Hitchcock was expressing something fundamental about filmmaking that a basic measure of a movie is how an audience responds to it.

WSJ: Listen to Your Listeners | Postmodern Times by Eric Felten

And there is something deeply fundamental extracted from in-person meetings, gauging the measure of confidence, trust, affection or dislike for someone on finally meeting.

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The constants that physicists measure in their laboratories are only four-dimensional shadows of more fundamental entities that exist in 11 dimensions.

ECONOMIST: Fundamental physics

The first and fundamental purpose was -- kind of goes unnoticed, but has a difficult -- the impact is difficult to measure with precision, but it was to provide badly needed relief to individual families who are devastated by this recession.

WHITEHOUSE: Opening Remarks by the Vice President at the Business Leaders Roundtable on the Recovery Act | The White House