One of the fundamental tenets of our work is that the greater the marketing dollars behind a financial product, the greater the likelihood that it will be recommended to investors, regardless of the investment merits.

FORBES: Pensions Perilously Binging Upon Hedge Funds, Funds of Funds and Funds of Funds of Funds (March 20, 2007)

But as the recent controversy at University College in London showed earlier this academic year, there are considerable tensions and debates among Muslims about the degree to which science challenges fundamental tenets of Islam.

FORBES: Meeting The Challenge Of Science For Muslims On Campus

These reforms are also built on the most fundamental of medical tenets: do no harm.

CNN: McCain's October 11, 2007, speech on health care

The article explains why business leaders and writers are increasingly exploring a fundamental rethinking of the basic tenets of management.

FORBES: Reinventing Management