How to reinvent a fusty if beloved company while honoring its history and appeasing longtime customers?

WSJ: Moncler Moves Beyond Jackets

VatiLeaks, as the scandal came to be known, dragged the fusty institution into the wild WikiLeaks era.

FORBES: Don't Expect Pope Francis To Change The Vatican Anytime Soon

It's too fusty, too slow, too intimidating to newcomers and far too self-serious.

WSJ: Don't Make Golf Too Easy | Golf Journal by John Paul Newport

He gave people brash game shows and imported soaps, sweeping away the fusty piety that had previously dominated the media.

NEWYORKER: Booted

During its first term, the answers the party came up with involved ditching allusions to fusty traditions and insisting that Britain was a young country.

ECONOMIST: An old approach to history is new again

Retailers trading over the Internet can side-step all his rules, unnoticed (the Centre's fusty villa in a lush Frankfurt suburb is untouched by such newfangled stuff).

ECONOMIST: Vater knows best

The service assumed trust returns were being filed by fusty bank trust officers, explains Dale Hart, who heads up the IRS' belated efforts to contain the trust contagion.

FORBES: If It Sounds Too Good...

Wikinomics is even rejuvenating the fusty old state.

ECONOMIST: Schumpeter

M-25, the Express just became fusty and stale.

ECONOMIST: From Beaverbrook to Blair

As much as I think the queen has done a brilliant job, and I look forward to celebrating her jubilee with glee, we have the kids to thank for the detoxification of this once staid, fusty old brand.

CNN: How William, Kate and Harry made royals cool