This implies that we may not witness aggressive offers by the company in near future in order to gain more subscribers and our market share expectations remain at slight future declines.

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But much other borrowing, by both firms and households, is linked to bond yields, which hang more on market expectations about future interest rates and inflation than on changes in short-term rates.

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The story is entirely different in the expectations game, the market in which buyers and sellers of stocks imagine the future and, on the basis of those expectations, determine the prices of stocks, bonds and other investments.

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What investors need to do, Mr. Gross argues, it to stay invested in the market, but temper their expectations about future returns.

WSJ: Stocks Testing Records��But There's Still Room to Run

Coupled with improved U.S. economic data, some market participants began to question future U.S. quantitative easing expectations, analysts said.

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In theory, the market is fairly valued when stock prices reflect reasonable expectations regarding future earnings growth.

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"The report both endorses market expectations that rates will stay on hold for the foreseeable future and suggests that more policy loosening will yet be needed, " said Vicky Redwood, chief UK economist at Capital Economics.

BBC: Bank of England sees 'worsened' economic outlook

If central bankers push up expectations of future inflation, that now seems likely to push the stock market up.

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