The package includes a standard copy of "Gears of War 3, " a wired headset, plus a download token for bonus game content including the Infected Omen Weapon Pack and the Adam Fenix character for use in multiplayer.

ENGADGET: Gears of War limited edition Xbox 360 paints the town crimson, coming September 20th for $400

Zynga games like "FarmVille" led the way for games that are free to download and play but then require players to pay small fees for in-game upgrades or premium content.

CNN: Apple settles suit over in-game iTunes purchases by kids