Brands post teasers of their ads and even the real thing early, hoping they go viral, and then work to continue the conversation once the game is over.
This weekend's games marked the third week of action for the replacement officials while negotiations over salary and pension issues continue between the NFL and the regular game officials.
Going in at half-time we certainly felt we had the upper hand at the time and if we could continue executing our game plan we stood a good chance of turning them over.
Beyond that, the Knicks, a half-game behind the Eastern Conference-leading Miami Heat after Monday's 99-85 victory over the Detroit Pistons, continue to outperform expectations and sit at 31-15.