In part this is just the desire of a slightly gauche place to appear hip.

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There is, perhaps, something a little gauche in his confessional volubility.

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Congress is already unsure whether Mrs Gandhi's gauche 37-year-old son and presumed successor, Rahul, would be ready to lead the party in an election due by 2009.

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Summing up Rive Gauche grungy in style, it was hardly the Golden Globes yet made up for the lack of glamour by being unpredictable and thoroughly entertaining.

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When a real-life Frenchwoman moves into the neighborhood, Ms. Beaulieu sneaks over to inhale a bit of Paris through forbidden spritzes of Yves Saint Laurent's perfume Rive Gauche.

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Champagne socialists the world over -- or the Gauche Caviar in France -- have often trotted out his rhetoric as justification for splashing the cash during a downturn.

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This, however, is not the fashionable opinion in hip tech circles, where admitting a preference to anything besides Gmail is gauche and unseemly, rather like going to an Arcade Fire concert in a Justin Bieber tee shirt.

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Urbane and urban: "Hitch" is very much a tale of Manhattan -- lower Manhattan, where Ms. Mendes's Sara works as a gossip columnist for an upmarket downtown tabloid, and farther-flung parts of the island, where Hitch counsels gauche, lovelorn men in the art of approaching and attracting the women of their dreams.

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Turin had great fun penning his reviews, giving raves to fragrances he liked ("Thanks to Rive Gauche, mortals can at last know the scent of the goddess Diana's bath soap") and slamming those he hated ("57 for Her is a sad little thing, an incongruous dried-prunes note with a metallic edge that manages the rare feat of being at once cloying and harsh").

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