But they are, if I read the agreement between GE Money Bank and BC correctly ( here).
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Loyalty cards can be another source of data, said Cox, who has run them on four continents for GE Money Global.
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Its profits grew faster than those from NBC, GE Money or the conglomerate's other divisions from 2001 to 2006, its best year ever.
Nearly three years later and after a timely cash infusion from Warren Buffett, GE Capital is a money machine again.
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Unlike the Goldman warrants, which Buffett has already announced he would exercise, his GE warrants are nowhere near the money.
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But if their partnership actually turns up some results (which it likely will, given the money), then GE could be cast a savior of the game of football.
Ask old Enron, Lehman and even GE people, who put all their money into their high flying employer, what it feels like when the share price turns south.
Putting their money where their mouth is, GE has been using its cash at a moment where many are skeptical and just sitting on vast piles of reserves.
GE's gold-plated credit rating lets Neal borrow money at 3% to 5% interest and lend it out at rates of 10% to 12%, on average.
This is a nexus of private-equity and hedge funds, money-market funds and auction-rate securities, non-banks such as GE Capital and new securities such as CDOs and credit-default swaps.
With GE shares 28% lower now, Immelt can't go back to the equity market for more money.
The money has set off a gold rush among big tech companies (including Microsoft, ibm, ge and Siemens) that hope to capitalize on a lucrative new market.
If the Treasury Department gets its way and imposes tougher scrutiny on nonbank financial institutions, GE's finance business might become even more of a capital sink instead of the cash fount it was when money was cheap.
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