He gave us some of our most memorable advertising characters, including the Caveman and the Gecko.
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It had to be a high-flying financier in the Gordon Gecko mould or nought.
For example, there is a superstition that if a gecko cries out four times, someone will die.
If someone can prove that this choice was smarter than a gecko, that would be worth noting.
The secret of the gecko's success lies in the tiny hair-like structures, called setae, that cover its feet.
Today, that statement sounds like a Gordon Gecko inspired desire for material goods.
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This new type of synergistic interplay recently happened with engineers who designed robots inspired by research that Full had conducted on gecko feet.
He was the victim of the vengeful mistress in Fatal Attraction, and the money-obsessed broker Gordon Gecko in Wall Street, both realesed in 1997.
One evening, he found Geronimo, the gecko that hunted on his windowsill, and Cecily, his pet praying mantis, engaged in a fight to the death.
And you know, the haze of Gordon Gecko, you know, and the deal making, you know, sort of in backroom deals, those days are over.
The atmosphere is convivial -- I didn't eat a single meal alone -- and the talk revolves around gecko sightings and how to avoid leaving.
Another demonstration of the power of biomimetics comes from the gecko.
But local conservation experts raised concerns over the impact on native species, notably the dwarf gecko - and those concerns were echoed by world authorities on lemurs.
The good news: If the Geico characters don't stay relevant and loved, the car insurance brand always has America's second-most-loved spokescreature, the green gecko, to fall back on.
They sniff glue or burn foil and smoke gecko tails.
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These van der Waals forces, as they are known, which exist between any two adjacent objects, arise between the setae and the wall to which the gecko is clinging.
Swiss manufacturer Serbot AG is close to completing a robot dubbed the Gecko, and company salesman Hansjorg Schindler said there are interested customers in Russia, the Middle East and Asia.
The program still identifies itself (in brackets) as IE 11, but it forgoes Microsoft's older identifier ("MSIE") and simply describes itself as being a browser that renders HTML in a similar way to Firefox's Gecko layout engine.
Two groups of researchers, one led by Andre Geim at Manchester University and the other by Ron Fearing at the University of California, Berkeley, have independently developed ways to copy the gecko's ability to cling to walls.
His research has resulted in the development of the first self-cleaning, dry adhesive and a number of gecko-like robots, including Stickybot, a mechanized lizard developed by Stanford University engineers that can climb up windows and walls using its own adhesive appendages.
The Firefox OS for mobile devices is built on Mozilla's "Boot to Gecko project" which unlocks many of the current limitations of web development on mobile, allowing HTML5 applications to access the underlying capabilities of a phone, previously only available to native applications.
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