Silicon Valley entrepreneurs have adopted it as a symbol of geek chic.

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Thanks to stunning viewership gains and a lucrative syndication deal, The Big Bang Theory has made geek chic and its employers happy.

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San Diego (CNN) -- Geek is chic these days, especially around the San Diego Convention Center.

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In that case, if Geek is Chic, then Digital Storage is Cool!

FORBES: Geek is Chic

Anyway, the event really showed that today, geek is chic!

FORBES: Geek is Chic

The 36-year-old CEO isn't dressed in the usual geek-chic uniform.

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But he turns serious on the subject of the geek-to-chic evolution, saying it was a fait accompli the moment Forbes declared Bill Gates the world's richest man in 1993.

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Geek has suddenly become almost chic in Hong Kong, by the way.

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