He pointed out ancient photos of Kashmiris in formal dress and showed us black-and-white images printed on silver gelatine paper.

BBC: The man in the white tunic

Mr Mayer is championing the idea that Danisco should be a partner capable of developing new solutions for, say, baking the perfect cake or using pectin to replace gelatine in chewy sweets.

ECONOMIST: Danisco: Cluster buster | The

But don't worry, it's just gelatine.

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