The service is currently free to use - although Mr Kuyl said revenue-generating options were being considered further down the line, including inviting brands to offer their own nostalgic material, such as old cars, to be added to users' memories.
To be sure, there has been some recovery in investment (the blue line), but it has also backtracked and we are a long, long way from the levels that were generating around 4.5% unemployment (the red line) back in early 2007.
Higgins intends to attach to the line 200 megawatts (peak output) of windmills, ostensibly generating electricity at a cost of 7 cents a kilowatt-hour, and has contracted to buy all the output of a 65-megawatt solar plant that would be an eco-loss-leader costing 25 cents per kwh.