Falling over to accommodate only Generation Y would not be the most productive way and could backfire.
Generation Y (ages 20-35) has been instrumental in bringing more attention to the charitable side of CSR.
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By 2015, after all, Generation Y is expected to account for a full 30% of the electorate.
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Even if MTV can't make Generation Y a huge voting bloc, Rzepka believes the network can still be influential.
That figure technically places this buyer just within Generation X, not Generation Y.
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Not just women, but men and generation Y recruits, say the authors, are pushing for a saner working culture.
Whereas previous generations simply needed to come home before dark, Generation Y grew up with scheduled play dates and activities.
Ms Sanchez, who has criticised the Cuban government in her prize-winning blog Generation Y, announced the development on her Twitter account.
Its research pointed to four major consumer audiences: families with children, professionals, Generation Y teens and twentysomethings and video game enthusiasts.
As Generation Y enters a difficult job market, many college graduates and young professionals are unwilling to take big financial risks.
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And if Generation Y buyers in their late 20s and early 30s choose a minivan as they start families, business could boom.
Generation Y has grown up in the safest environment in human history.
Autumn Boyer said it seems like the young people of "generation Y" (sometimes also called "milennials") are living their lives on screens.
For now, most of Generation Y seem to want modest homes, the demand of which may be indicative of their young age.
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Those dissenting with the majority (29%) believe that Generation Y will lose interest in social networking and age out of sharing personal information online.
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From 2008 to 2011, the Generation Y group grew its share of new-vehicle intenders by 50 percent, to 24 percent, from 16 percent.
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To Generation Y, a status symbol is more likely to be whether or not it has the new iPad or a certain level of freedom.
One other important consideration: Baby Boomer bosses (those born between 1946 and 1964) and Generation Y employees (those born between 1982 and 2004) are clashing.
The recent crop of grads, those born in the early 1980s, a.k.a Generation Y, has marched boldly into the adult workforce over the past four years.
The introduction and influx of Generation Y in the workplace will very quickly begin to shift why, how, how much, and for whom employees are working.
On April 8th, this Davos for Generation Y sailed from the Port of Miami for three days of meetings, networking and more than a little partying.
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Often people ask particularly Generation Y if, after a job interview or informational meeting, they should send a thank you via email or snail mail.
Interestingly, Allen remains the voice-over guy for another brand that is attempting and more desperately than Chevrolet to appeal to Generation Y: Campbell Soup.
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Reflecting on my time in Tokyo, it seems to me that now is a time of profound choices for Japanese workers, and particularly the Generation Y of Japan.
Most respondents expressed great hope for Generation Y and beyond, stating that women who choose to take on more responsibility will eventually work their way into leadership roles.
Most members of Generation Y said that they had three credit cards, and one out of four believes that they will never pay off their balances in their lifetime.
Timothy Smith writes The Echo Boom Bomb, a blog featuring financial, economic and socioeconomic analysis of the Millennial generation (also known as Echo Boom Generation or Generation Y).
Pick up One White Face , her book about her first three years in the real world, what that means to her, Generation Y, and the global economy.
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The Baby Boomers are well past the heavy drinking stage of life, and Generation Y (made up of current 20-somethings and early 30-somethings) tends to prefer flavored cocktails over beer.
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