Buying a name-brand product with a coupon usually is more expensive than a generic product without a coupon.
All the while, the generic product is not on the market.
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"People are waking up to the fact that chocolate is not a generic product, " says Willie Harcourt-Cooze, owner of Willie's Cocoa, which also produces 100% cocoa chocolate.
Perik's target profit margin is the same for the assessment business as for test prep, 20% after tax. (Test prep accounts for 70% of the company's revenues, K--12 the rest.) His risky strategy: Instead of emphasizing customized assessment tests for particular school districts, he plans to deliver a more generic product.
Meanwhile, though, the issue may be decided by the FDA. The agency recently disclosed plans to revise its regulations so that generic drugmakers can update product labeling and warn patients about risks associated with their drugs.
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Marketing can shape consumers' reactions to goods and services: for instance, a product with a known brand name is judged to taste better than the same product with a generic brand.
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Moroney believes Pfizer's drug pipeline--which includes drugs for asthma, smoking cessation, cancer and osteoporosis--should offset stiff competition from generic-drug makers in aging product lines.
The Petitioners asked the Court to review whether federal antitrust laws prohibit the settlement of patent litigation between a branded drug maker and a generic drug company which include a financial incentive for the generic company to hold off marketing its product for a time period.
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According to the 2010 RBC Capital Markets study, when trial victories, settlements between drugmakers and dropped cases are combined, generic companies were able to bring their product to market before the brand-name drug's patent expired in 76 percent of the 371 drug patent suits decided from 2000 through 2009.
Last year, big biotech firepower rose 61 percent relative to 2006, thanks to premium product pricing and a lack of generic competition.
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Product A was about to go off-patent and become available as a generic, and we were trying to anticipate the effect this would have on sales of Product B, still on patent.
What with being the first to market with an innovative product, and having that device become a generic verb a la Xerox, we would have thought the company's future looked bright.
Current charging pads are generally dedicated to one product or brand, but if these become generic then they could be integrated into a broad array of surfaces in public spaces, offices, restaurants, bars or cafes.
Mensing that failure-to-warn claims against generic drug companies are preempted by federal law, primarily because generic companies have no authority to make unilateral changes to their product labels even if they come to believe that stronger safety warnings are warranted.
This preference may be so strong, that this is a product they keep buying in a recession rather than switch to a generic brand.
Value Line forecasts that Teva's growth will slow this year from competition for generic epilepsy drug Gabapentin and multiple sclerosis treatment Copaxone, which is its signal proprietary (that is, nongeneric) product.
"Generic Prozac is a nice, large onetime cash generator, but Barr has assembled a very strong near-term product lineup that is going to continue to drive an accelerating growth profile over the next couple of years, " says Elliot Wilbur, specialty pharmaceuticals analyst at CIBC Oppenheimer.
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