Consider what's already happening in genetic profiling for individuals, which is available today for several hundred dollars.

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She said genetic profiling would definitely happen but researchers were not in a position to offer the test just yet.

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Within three to four years, it should be possible to offer "genetic profiling" to men to assess their risk of developing the condition, the researchers believe.

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An important current approach, known as genetic profiling, involves comparing crime scene DNA with that from a suspect or with a profile stored in a database.

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"This is an example of how genetic profiling does not subject you to genetic determinism, but liberates you so you can seize control of your life, " says Dr. Stefansson.

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One irony is that for all its white-glove extras (a research department, genetic profiling), a lot of what Private Health does are core functions that patients would value and providers or insurers ought to be doing but rarely do (case management, using computers).

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