The new osteoporosis gene finding, if confirmed by other researchers, offers an early example of how such genomic medicine might work.

FORBES: DeCode Discovers Osteoporosis Gene

The findings illustrate the potential for a new era of genomic medicine, in which drug regimens are tailored to fit a person's genetic risk factors.

FORBES: Quelling An Inflamed Heart

One practical implementation of this genomic approach to personalized medicine has been successfully demonstrated by Genomic Health.

FORBES: The Future Of Search: Better Living Through Algorithms

Companies like Genomic Health or Foundation Medicine, which are exploring medical uses of the technology, are using its machines.

FORBES: Life Tech Pushes Speed Of Small, Fast DNA Sequencer

The end game in healthcare is personalized medicine facilitated by genomic research, which will someday allow us to create customized medications for individual patients.

FORBES: How The Internet Of Things Will Change Almost Everything

Perhaps we all underestimated how complicated it would be to move genomic knowledge into the practice of medicine and public health.

WSJ: Should Healthy People Have Their Genomes Sequenced?

Genomic knowledge, of humans and other species, will transform medicine by introducing side-effect-free drugs that work first time, expanding the range of diseases that are treatable and refining diagnosis.

ECONOMIST: The genetic starting-line

Dr Kedes, who founded the Institute for Genetic Medicine at the University of Southern California, is the foundation's main adviser on matters genomic.

ECONOMIST: A new prize for the genomics of the elderly is now on offer