By refining geo-location, deeply integrating social media and presenting it all with a transmedia-inspired interface the weather gets closer to being what it always needed to be, hyperlocal.

FORBES: Freeze On Weather Porn: TWC's iPad App Trumps Hype With Hyperlocal

The next phase is cross-media cooperation, then multimedia, geo-location and gameification as part of future products.

FORBES: From Dickens To iPads To Harry Potter: Why Backlit Is Bullish On Teen Reading

Media and content the user captures or creates are also automatically geo-tagged, and can later be viewed by the user against a map.

FORBES: Microsoft Targets Social Teens With New 'Kin' Phones

While the volume of geo-locked content online continues to rise, it is far outstripped by the volume of media in the dark corners of the internet.

FORBES: The Future Of Media Must Answer Two Questions

Customers are connecting through brick-and-mortar stores, social media, e-commerce, blogs, Twitter, mobile apps, mobile bar-codes and even geo-location services that offer personalization and immediacy.

FORBES: The New Art And Science Of Great Customer Experience