We suppose the president wanted to make sure he'd be able to get a word in edgewise.
Mr Verhofstadt's crime, it seemed, was that he talks too much: at previous joint appearances, he had not allowed Mr Prodi to get a word in edgeways.
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Earlier this month former prime minister Ehud Olmert - who during his tenure in office offered the Palestinians more than any of his predecessors - could barely get a word in edgewise above the clamor of students at the University of Chicago cursing him as a war criminal.
Okay, but how, on a small budget, do you get the word out in a place as noisy as Manhattan?
His colleague, Wolf Blitzer, stopped questioning a pundit to talk by phone with a Louisiana parish president (basically, a county chief executive) who was desperate to get word out that a levee in his parish was about to fail.
While younger start-ups may embrace the art of holding a contest featuring video submissions to get strong word of mouth out and about in the community for their brand, other businesses considering throwing a contest may be harder to persuade.
Part of the problem is that the latest paper tends to get highlighted in the public sphere in a way that makes it seem like the final word, as if it supercedes all prior knowledge and delivers revealed truth.
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Campaigns like to give advance word of their plans to news outlets in a bid to get coverage.
As a Marketing Associate for a brand-new start-up, I recently launched a crowd-sourced funding campaign to bring in contributions from interested funders and get the word out about our website and mission.
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In fact, lies is a good word, because they do an excellent job telling those in trying to get us to believe academics is at the heart of their opposition to playoffs.
It's free for phones that run Android 2.0, and word is that they're in talks with Apple to get it on the iPhone (word that brought a big hit to the stock of both GPS giants, Garmin and TomTom).
Still, it's hardly the final word on a matter which likely won't get resolved until Apple's next financial call in October.
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