The GWPC representative who I spoke with (it took me about 45 seconds to make this call and get in touch with the right person there) told me that, had the Harvard researchers bothered to give him a call, he and others at the GWPC could have cleared up a lot of their obvious confusion about how the system works.

FORBES: Harvard's Frack Disclosure Study Earns an 'F'

He chooses which expert he would like to get in touch with, pays a fee (which differs by the artist, but generally seems to me very reasonable) and sends that expert his pitch: a video, an audio clip, a resume, etc.

FORBES: Behind The Music