And lots of people smart, careful researchers and their coaches, referees, and reviewers get it wrong.
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Financial subjects can be so complex that even those in the business sometimes get it wrong.
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Even friends and family, who presumably know us fairly well, usually get it wrong.
And even when they have all the charts, they may still get it wrong.
Because if you get it wrong, you ruin all chances and opportunities for real consumer engagement.
But markets sometimes get it wrong--the market itself says there's a 10% chance of that.
What we do know for sure is that Congress's current tax forecasting models routinely get it wrong.
That wall is quite close so if you get it wrong you're going to go in there.
Those that exist tend to get it wrong, saying you should be bullish just because of January.
And even sophisticated collectors get it wrong, as the clients of Salander-O'Reilly, a New York art gallery, discovered.
Get it wrong, and your savvier rivals will swiftly pull ahead of you.
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If they get it wrong, then history has shown its managers have indeed done well at avoiding the landmines.
But reading market trends can be tricky--and expensive, if you get it wrong.
They offer instead a striking diagnosis: some governments get it wrong on purpose.
Nor have high-risk investment divisions been the only ones to get it wrong.
What is even more shocking, though, is this: most companies get it wrong.
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Observers in the Western world get it wrong about why the government is consolidating industries like mining, steel and dairy.
Not only did PwC get it wrong, two other Big 4 firms, KPMG and Deloitte, also made the errors.
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How could Bloomberg and the New York Times, two of the largest and most well-respected publications in America, get it wrong?
And even more undoubtedly, given the bedlam of the past two Election Days, they do not want to get it wrong.
Time it right and the runs will come - but get it wrong and you could be heading back to the pavilion.
In the event I get it wrong, I always know my exit strategy and have calculated and owned the risk that I take.
They spend 14 hour days seeking out hidden pockets of value and mispriced assets, and they still get it wrong, over and over.
Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.
One, you're doing something for which you should follow a set procedure, and it's a very difficult thing, you're sloppy, and you get it wrong.
Even the Equal Employment Opportunity Commission managed to get it wrong.
"On any given day, you can get it wrong, " said Peter Thompson, a longtime coach and former official with IAAF, track and field's governing body.
Even those with MBAs and finance degrees consistently get it wrong.
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Even when lawmakers do take action, they usually get it wrong.
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