Apple's ads do not rely on celebrities like Kobe Bryant or complicated story lines to get its name out.

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In 1621, Indian guests outnumbered Pilgrims at the first Thanksgiving (which did not get its name until centuries later).

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The online shift is big news for a luxury brand that relied on traditional advertising for the past 30-plus years to get its name out to U.S. consumers.

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Before Advanced Micro Devices filed its lawsuit against Intel in June alleging monumental amounts of bullying behavior, the perennially number two computer chip maker tried hard to get a big name in its corner to verify its claims publicly.

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Google its name and you get a website that's all the more amusing for being bogus.

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Ms. SAMUELS: Well, What About Our Daughters really waged a really big campaign to get "Hot Ghetto Mess" to change its name, "Hot Ghetto Mess" the show on BET.

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However you order it, you get crumbly beef on a bun that lives up to its name, and it is a hands-on experience that require napkins and should not be attempted while driving.

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Click on a restaurant icon and you'll be greeted by its name, overall Yelp rating and options to get directions or contact information.

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It said its priority was to get them up and running under the Nomura name.

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It will unveil a new name for its retail mutual funds later this spring as part of an effort to get brokers at rival firms, such as Citigroup's Smith Barney, to sell them.

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