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Apple's ads do not rely on celebrities like Kobe Bryant or complicated story lines to get its name out.
FORBES
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In 1621, Indian guests outnumbered Pilgrims at the first Thanksgiving (which did not get its name until centuries later).
ECONOMIST: America's early settlers
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The online shift is big news for a luxury brand that relied on traditional advertising for the past 30-plus years to get its name out to U.S. consumers.
FORBES: Lacoste Shoots Its Wad Online
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Before Advanced Micro Devices filed its lawsuit against Intel in June alleging monumental amounts of bullying behavior, the perennially number two computer chip maker tried hard to get a big name in its corner to verify its claims publicly.
FORBES
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Google its name and you get a website that's all the more amusing for being bogus.
WSJ: Pleasure Pill | Side Effects | Identity Thief | Lore | Film Reviews by Joe Morgenstern
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Ms. SAMUELS: Well, What About Our Daughters really waged a really big campaign to get "Hot Ghetto Mess" to change its name, "Hot Ghetto Mess" the show on BET.
NPR: Lifestyle & Trends: Kanye West, 50 Cent Do Battle
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However you order it, you get crumbly beef on a bun that lives up to its name, and it is a hands-on experience that require napkins and should not be attempted while driving.
FORBES: Loose Meat Sandwich, Iowa
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Click on a restaurant icon and you'll be greeted by its name, overall Yelp rating and options to get directions or contact information.
ENGADGET: iOS 6 review Mobile
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It said its priority was to get them up and running under the Nomura name.
BBC: Nomura seals Lehman Europe deal
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You name the company, and the Chinese are trying to get its secrets.
FORBES: Congress Bans Scientific Collaboration with China, Cites High Espionage Risks
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Sinski feels RSVPster is worth its salt for the sheet number of party lists she can get your name on an estimated 260 for the 2013 fest and the added benefit of sending your evening plans directly to your iCal, no app download required.
FORBES: Entrepreneurial Austin: One Woman's SXSW Party Profiteering
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It will unveil a new name for its retail mutual funds later this spring as part of an effort to get brokers at rival firms, such as Citigroup's Smith Barney, to sell them.
FORBES: Top Asset Managers Are Hot Stuff