" He added: "Everybody's going to get plastered with snow.

WSJ: NYC, New England brace for up to 3 feet of snow

"Everybody's going to get plastered with snow, " he said.

WSJ: Northeast Braces for Major Blizzard

And if you rank high enough, you can get your name and photo plastered on a billboard along highway 101, the often-crammed corridor that connects the Palo Alto to San Francisco.

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