But in case the industry doesn't get the message, the forces of change are already at work.

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"Innocent events -- anyone could go to a movie, but we wouldn't get the message that this was for us, " Resnick said.

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And just in case ad buyers didn't get the message this week, the networks made a point of dragging their luminaries to cocktail parties for handshakes and snapshots.

FORBES: Networks Shine Their Stars

But if something happens to the Codefix server and that message doesn't get sent, the other two partners know something is wrong.

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In fact, if you try to, say, call up a Web page while on a voice call with the Verizon model, you get an error message warning the two things can't be done simultaneously.

WSJ: New Verizon Service Bests AT&T in Call Reliability for iPhones

If you don't control the message from the get-go, someone else will.

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If you can't stand the heat, get out of the kitchen, is his message.

ECONOMIST: English snobbery

The message couldn't be clearer -- to get the best from your workforce, make sure you equip them with the right skills and knowledge to perform.

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Mr. ADAM NELSON (Athlete): But I think the message that this sends is that if you get caught, you shouldn't lie.

NPR: Disgraced Marion Jones Sentenced to Six Months

But while Texas Gov. George W. Bush promises to run a different kind of campaign, based on an optimistic, upbeat message and devoid of unfair, negative attacks, I don't get the sense that he's really talking unilateral campaign disarmament.

CNN: Stuart Rothenberg: Can Bush win by 'going positive?'

If you arrive at an airport but your duffel doesn't, you can check its location online with the Trakdot app, or get its location sent to you via text message or e-mail.

CNN: 5 fun and odd gadgets from CES