The problem is that we tend to focus on the prize, rather than on what it takes to get the prize.
Ms. TATIANA DIVENS (Nobel Enthusiast and Freelance Writer): The chances of the West picking up a Nobel Prize in Peace are up there with the fact that I will get the Nobel Prize in mathematics.
European ones typically are one large check when you get the whole prize awarded.
The closest most of us 'round here will ever get to outer space is blogging about the Lunar X Prize, so our inner astronauts get rather giddy any time an amateur makes it to the cusp of the gravity well.
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But this is how strategists get when they feel the prize within their grasp, and the recent opinion polls will have excited them.
Its latest decision on who should get the coveted Nobel Peace Prize, which could have gone to dissidents in Russia or interfaith leaders working on Christian-Islamic reconciliation, saw it bestowed on a region currently grappling with a massive financial crisis and social unrest: the European Union.
FORBES: In Midst Of Financial Crisis, European Union Wins Nobel Peace Prize
Then get on over to the X Prize Cup in New Mexico next Sunday where a prototype EZ-Rocket will be showcased.
As a result, the EU might well get another Nobel Prize, but this time in Economics!
FORBES: Europe : Getting The Nobel Peace Prize And Preparing For The Nobel Prize In Economics?
"We tell winners that they need to get their affairs in order before they claim the prize, " she said.
Talk of what ideas will take home the biggest prize, which agencies are the hottest, which marketers have the highest get it factor, and of course, rumors, gossip and speculation on the next big thing.
Despite the strength of the sport in South Korea, its archers have never managed to get their hands on the men's individual Olympic prize.
They understood and calculated volatility, perhaps not so precisely as the Black-Scholes model that later garnered a Nobel Prize in economics, but good enough to get by and not misprice quotes on the puts and calls they made markets in.
Yet the big prize for brands is that they can get much more insight on their users.
Unlike the real presidential race, here five top winners get a Presidential Prize package including a big-screen TV.
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They would give customers points for returning to buy from you and after the consumer had accumulated enough of them, she would get a valuable prize.
The Boulangerie Mauvieux has, since the announcement of the prize, seen people coming from near and far to get a taste of their award-winning baguette tradition, an artisan-style baguette.
"You get praise for some things you do, and for others you get kicked in the teeth, " said the actress, who received her prize from friend and sometime co-star Sir Michael Gambon.
European efforts may get a boost later this month when the European Commission announces the winners of a prize of one billion euros over 10 years for scientific research.
Get a Nobel and get a knighthood as well: as the two Russian immigrants who got the Physics Prize this year for graphene have just found out (a full list of the New Year Honours is here).
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New Zealand rockers The Datsuns won best live band and Australian group The Vines - who had six nominations going into the ceremony - only went home with the prize for best single, for their UK top 30 hit Get Free.
With such a prize at stake, all it may take to get more drug companies into the business of addiction, according to Dr Volpicelli, is one success story, such as Prozac.
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