The concept is similar to a gift registry, like those used for a wedding or baby shower.

FORBES: Move up http://i.forbesimg.com t Move down

Like many engaged couples, my wife and I had been overzealous filling our gift registry at the kitchen store.

NPR: Cranking Up Savory Sorbet

Because Indian couples are used to getting dozens of identical presents from their hundreds of guests, Mr Allavaru also offers a gift registry.

ECONOMIST: Wedding bliss

Or it could develop a Christmas gift list application or wedding gift-giving registry.

FORBES: Move up http://i.forbesimg.com t Move down

Imagine a week before your birthday all your friends start seeing personalized display ads all over the internet with a picture of you and a picture of the item you desire as a gift on your birthday (much like a wedding registry).

FORBES: How to Get That Diamond Ring on Your Anniversary! : Using First Party Data with Social Media for Display Ads.