This is evidence that the company's growth and profitability are genuine, not contrived from accounting gimmickry.
Specially-commissioned music and soundscapes envelop visitors, but despite the hi-tech gimmickry, personal details make the experience emotional and affecting.
It actually met its earnings targets quarter after quarter, but it did it by all sorts of gimmickry.
For much of the twentieth century, nearly ubiquitous cigarette advertisements encouraged smoking through both overt and subliminal gimmickry.
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That is why investors were so tolerant in the late 1990s, despite much evidence of accounting gimmickry and worse.
All of this presents a challenge, even for Congress' masters of budget gimmickry.
Yet cool design and cutesy marginalia can tire, and early gimmickry gave the impression of some kooky after-school project.
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Though some criticized "The Eye of the Storm" as being over-reliant on gimmickry, it still attracted hundreds of thousands of curious visitors.
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It started as number one and therefore established itself, way ahead of any television and the modern gadgetry and gimmickry associated with that.
The federal government has, in short, engaged in destructive, short-term gimmickry.
Even independent commentators find Mr Kejriwal's style of politics uncomfortable: "a trademark mixture of gimmickry and mudslinging" sometimes dangerously bordering on demagoguery, as one wrote.
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Most of what survives from the movements is tedious gimmickry.
Alan Greenspan, chairman of the Federal Reserve, for one, thinks that, overall, American corporate profits are probably understated: the accounting gimmickry, he appears to think, all comes out in the wash.
With the budget gimmickry of the campaign cast aside, Orszag pushed for aggressive cuts in Medicare and Medicaid, which, he argued, would show Congress that Obama was serious about controlling long-term costs.
And even though the Obama administration has assured us that accounting gimmickry will allow the government to borrow for another few months, the breach has given seeming urgency to Congressional negotiations to raise the debt ceiling.
Some of the things he has done smack of gimmickry, such as recruiting the poverty campaigner Bob Geldof and the green activist Zac Goldsmith as policy advisers (he even tried to enlist one prominent Labour backbencher).
The experience went from one of exploration in the tech demo to one of gimmickry in TF2 -- the game's VR Mode is little more than a new window for viewing the game, and has almost no impact (at least in our demo) on gameplay.
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