They give lectures on it to advocates - as only the Americans would!

BBC: News Online

Martin Shenkman (a New Jersey CPA and lawyer) is doing his second tour in his RV to give free lectures on planning for people with a chronic illness.

FORBES: Connect

Ms. McDonald says she's been invited to give lectures and workshops on health-conscious eating, chocolate and alternative business models.

WSJ: Stuck With 30,000 Boxes of Gourmet Chocolate

Michael Wood, who has presented on the BBC since the late 1970s, will teach students and give public lectures.

BBC: TV historian Michael Wood to join University of Manchester

It's not often that we touch on subjects surrounding content infrastructure -- lectures revolving around AWS, Level 3 and Limelight give most of us the creeps -- but that stuff is absolutely vital to keep petabytes of content flowing to our retinas.

ENGADGET: Netflix introduces its own CDN, Open Connect Network, to give ISPs more control